Industrial Revenue Growth
Book 15 Min

The Sales Maturity Model™

17 dimensions of the revenue function, scored across four levels: Laggard, Average, Strong, and Leader.

Most companies score Average. Most of them do not know it, because they are benchmarking against competitors who are running the same playbook they are.

Download the model

Ungated. No form, no gate, no follow up sequence. Download it, or send it to whoever needs to see it.

17
Dimensions of the revenue function, scored honestly

Four levels: Laggard, Average, Strong, Leader. Score yourself, or have your leadership team score it separately and compare.

Average is the most common score, and the most expensive one.

Ask a leadership team how the sales function is doing and they will compare it to their direct competitors. Everyone in that comparison set is running the same playbook from the same decade, so everyone grades on a curve.

Average clears a low bar and misses the real one: it is good enough to keep the lights on, and nowhere near good enough to produce the organic growth a sponsor, a board, or a lender is already counting on.

Scoring 17 dimensions across four defined levels changes the conversation. It stops being how do we feel about sales and becomes which dimensions are behind, what does the next level actually look like, and which two or three move the number first.

Primary CTA · 15 Minutes · No Pitch · No Sequence

Want Ed to walk through it with you?

Fifteen minutes. Bring your scores, or score it live with him. Ed will tell you which dimensions are actually holding the number back and which ones can wait a year. No pitch, no proposal cycle, no follow up automation, and a referral if he is not the right fit.

An honest read on your sales team. In 15 minutes.

No pitch deck. No proposal cycle. No follow-up automation. Ed asks sharp diagnostic questions about your organic growth challenge and gives you an honest read on what's actually happening.

  • A clear next step, a better referral, or a few things you can do this week
  • Ed's read on whether your sales problem is people, process, or strategy
  • If Ed isn't the right fit, he'll tell you who is
Ed Marsh, private equity revenue growth advisor, in an open-collar shirt
Ed Marsh
Consultant · Speaker · Director · Author · Veteran
✉ Prefer to leave Ed a message instead? No calendar, no obligation. Ed reads every message personally. ▼

Ed reads every message personally and usually responds within 24 hours.