---
title: International Marketing Considerations
description: International marketing and localization considerations in business development in foreign markets
---

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# FREE eBook: International Marketing Considerations

### Suddenly you're marketing internationally.  Was this what you signed up for?

![MGTGE Book](https://www.edmarshconsulting.com/hs-fs/file-18290501-jpg/images/mgtgebook_cover-resized-210.jpg "MGTGE Book")

Many companies have a strong domestic marketing program complete with staff, resources and market experience.  So the natural assumption when a company gets ready to go global is that you simply pick that up, translate it, and drop it into your new market.

Your gut feeling is different, but you haven't worked much internationally before....we understand.

### Download our free eBook and learn more, including the importance of:

- localization
- leveraging your current campaigns
- avoiding getting set up for failure
- knowing what you don't know
- why cross-functional teamwork is critical
- balancing inbound and outbound marketing
- frequent testing and revision iterations

You've got a great opportunity to create and innovate. This should be fun and rewarding. Use the tools in our eBook to help.

### Download your eBook here!

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###### Contact Us

Edward Marsh, Principal

[+1 978.238.9898](tel:19782389898)

[em@cgbadv.com](mailto:em@cgbadv.com)

Presidential "E" Award Winner

Consilium is a Service Disabled Veteran Owned Small Business

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