Is Your Manufacturing Recruiting Process As Carefully Engineered as Your Manufacturing Itself?
Automation and robots improve manufacturing jobs.
Boom!
That's the opinion of an experienced recruiter in the skilled trades and industrial manufacturing recruiting space. Of course, his full answer is more nuanced, but reflects the passion and perspective that Taylor Evans, founder of Rust Belt Recruiting, a manufacturing staffing agency, brings to America's industrial manufacturing renaissance.
Taylor and I recently chatted about skilled trades, perception of manufacturing, trends and opportunities in manufacturing employment, government programs, and how talent often constrains revenue growth.
He emphasized the missed opportunity for employer branding, the role of MEPs and the magnetic attraction he feels for the Rust Belt.
In a fortuitous coincidence, I spent the two days before this episode published at the Automate Show (Association for Advancing Automation) in Detroit, and saw the incredible energy around manufacturing, robotics, and industrial automation.
Tune in for my conversation with Taylor for an inside view on manufacturing employment and staffing to support strong top line results.
Connect with Taylor for his energy, enthusiasm for American Manufacturing, and his expertise on manufacturing recruiting, retention and employer branding .
Check out Taylor's Rust Belt Recruiting website | | | |
Does Industrial Automation Replace or Enhance Manufacturing Jobs? - Taylor Evans on Industrial Growth Institute Episode 6-
Episode Recap
Summary
Taylor Evans joins Ed to discuss the current state of manufacturing and workforce development, emphasizing the importance of talent acquisition, employer branding, and the challenges faced in attracting skilled labor.
They explore the evolution of sales and marketing within the manufacturing sector, the significance of building relationships in business development, and the impact of perceptions on manufacturing careers.
The conversation also touches on:
- the future of manufacturing jobs
- the role of MEPs
- broader implications of manufacturing on employment
- the evolving perception of manufacturing
- the role of private equity
- the importance of advocacy in the industry.
Taylor shares insights on investing in local manufacturing, the impact of automation and AI on jobs, and the significance of decisiveness in business decisions. Taylor also explains recruitment process outsourcing and emphasizes the importance of community in business development.
He highlights the potential of podcasts as a business development tool and discusses incentives for hiring veterans, as well as the future of vocational education in the context of a manufacturing renaissance.
Takeaways
- Manufacturing companies often hold themselves back by not applying continuous improvement principles to talent acquisition.
- The ability to hire and retain talent is a significant challenge in manufacturing.
- Employer branding is crucial for attracting talent in manufacturing.
- Building relationships is more effective than traditional sales tactics.
- The Rust Belt identity is evolving, reflecting a manufacturing renaissance.
- Perceptions of manufacturing careers need to change to attract younger generations.
- The skills gap and labor shortage are critical issues for the future of manufacturing.
- Investment in manufacturing resources, like MEPs, is essential for growth.
- Awareness and exposure to manufacturing careers are vital for attracting talent.
- Manufacturing jobs create a ripple effect of employment opportunities in support roles. 85% of people now have a positive view of manufacturing.
- We need to close the gap in manufacturing perception.
- Private equity is evolving to include manufacturing expertise.
- Automation enhances job quality and safety.
- AI will improve productivity in manufacturing.
- RPO offers a strategic partnership for hiring.
- Community engagement drives business development.
- Podcasts can effectively generate business opportunities.
- Incentives exist for hiring veterans in manufacturing.
Takeaway Quotes from Taylor Evans
- "Employer branding remains an untapped market."
- "Automation makes for better jobs."
Outline
00:00 The State of Manufacturing and Workforce Development
03:00 The Role of Talent Acquisition in Manufacturing
06:04 Sales Education and Entrepreneurial Spirit
08:59 Marketing and Employer Branding in Manufacturing
12:11 Building Relationships in Business Development
15:11 The Rust Belt Identity and Manufacturing Renaissance
17:52 Challenges in Attracting Talent to Manufacturing
21:02 The Future of Manufacturing Jobs
23:49 The Importance of MEPs and Investment in Manufacturing
26:57 Perceptions of Manufacturing Careers
29:56 The Skills Gap and Labor Shortage
33:07 The Broader Impact of Manufacturing on Employment
36:22 The Evolution of Manufacturing Perception
39:25 Advocacy and the Role of Private Equity
42:51 Investing in Local Manufacturing
45:49 Automation and Its Impact on Jobs
51:31 The Role of AI in Manufacturing
56:23 Understanding Recruitment Process Outsourcing
01:01:04 Building Community Through Business Development
01:05:35 Leveraging Podcasts for Business Development
01:08:27 Incentives for Hiring Veterans
01:10:45 The Future of Vocational Education
01:12:20 Workforce Strategy for Manufacturing Renaissance
Bringing Manufacturing & Operations Best Practices to Other Business Functions
Taylor makes important points about manufacturing recruiting, and how an engineered process can improve outcomes.
We can say the same about lead generation, hiring sales reps, qualifying opportunities and virtually every other aspect of industrial revenue growth.
That's the premise of ORE™ (Overall Revenue Effectiveness Framework) that helps manufacturers visualize their revenue growth system as a production line.
