Real people. Real expertise. Real lessons. Real value. Each week, conversations with the makers, operators, and specialists driving B2B industrial revenue growth — theory to tactics, in every episode.
Selling a manufacturing business can be emotional for a family. Hear this first-hand story from G4 Michael Horn of his machine company exit.
The changes that are likely to result from AI in manufacturing range from efficiency to bespoke enterprise software. The impacts may be massive.
Years ago, basic SEO and loosely written 500-word blogs were an adequate formula for content creation for industrial marketing. Today it's different!
Video Marketing and YouTube optimization are critical to effective manufacturing content marketing and to build trust says Marcus Sheridan.
Business decision making always involves imperfect information and dynamic situations. Sensemaking uses AI to reduce uncertainty in business decisions.
There are amazing use cases in AI for industrial sales and marketing, but companies hesitate to experiment. Rick Kranz offers actionable suggestions.
B2B marketing must focus on building trust, and online community is a vehicle to create connections and build trust in a fragmented market.
Sales management is a crucial element in achieving B2B sales success. Sometimes, a fractional sales manager can play a critical role in improvement.
ITR Economics predicts a 2030 depression. Michael Feuz discusses industrial manufacturing, forecasts, and how to prepare your company in the 2020s.
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