Real people. Real expertise. Real lessons. Real value. Each week, conversations with the makers, operators, and specialists driving B2B industrial revenue growth — theory to tactics, in every episode.
ITR Economics predicts a 2030 depression. Michael Feuz discusses industrial manufacturing, forecasts, and how to prepare your company in the 2020s.
Skilled workforce availability limits many industrial manufacturers' growth plans. Engineering the manufacturing recruiting & retention process helps.
In a world where >40% of complex sales deals end in no decision, capital equipment sales teams must understand The JOLT Effect research and tactics.
Without sales accountability no training, coaching or managing will stick. Reps must know their numbers and have a vision to drive the work.
Selling to the C-suite is a critical skill, particularly in times of uncertainty. Learn the keys, and also why decisions are so complex today.
Great human sales reps will be more effective as AI sales agents enhance B2B sales through autonomous execution. Average reps will become irrelevant.
Industrial sales teams can create a competitive sales advantage by using trade credit insurance to confidently take deals competitors might avoid.
Industrial private equity can impact manufacturers in different ways. American manufacturers can grow revenue for financial strength and options.
The key to copywriting effective content for industrial digital marketing is deep experience and insight in the technical areas the content explores.
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