What's trending for #WorldTradeMonth

world trade month

If you can enjoy politics as a spectator event without your blood pressure spiking, the trade debate is a fascinating topic to track.

It disrupts otherwise closely aligned partisan positions around conflicted ideologies.Last year's debate over ExIm Bank is a great example.

Since May is World Trade Month it offers some entertaining (and informative spectating.)

I plan to have some interesting news from Washington, D.C. next week, but in the meantime following the #WorldTradeMonth hashtag will keep you up to date on strongly held policy positions and highlights.

#WorldTradeMonth Tweets

Want to find out how you can derisk your own company's global expansion? Check out this guide that weaves together the practice of digital marketing with foreign market entry. And here's a deep dive on the topic from the perspective of the ExIm debate.

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KEY TAKEAWAYS

Most complex industrial purchases must clear five separate buying decisions.
Decisions 2 and 3 determine whether a purchase happens at all — and most reps don't know they exist.
Most big-ticket B2B industrial forecasts are fantasies because they ignore those decisions.
Buying teams typically include eight to twelve people.
Reps need business acumen — not just product knowledge — to engage decision-makers early.

Ed Marsh

Ed was going to be an architect because he loved the nexus of engineering and design. That was before was going to be an engineer; before he graduated from Johns Hopkins; before he was an Army Infantry Officer (Airborne Ranger); before he set B2B industrial sales records; before he was partners with a German capital equipment manufacturer; before he founded a distribution/rep company for industrial products in India; until he decided that managing a business and employees wasn’t what he enjoyed. Now that Ed’s got all of that out of his system he runs a consultancy that helps US manufacturing companies grow by applying process excellence to business development – completing the full circle back to an engineering & design combination. His practice is built on a unique methodology which combines powerful digital marketing methodologies (a HubSpot partner) with his extensive international biz dev experience.

Find out where your deals are really won.