Real people. Real expertise. Real lessons. Real value. Each week, conversations with the makers, operators, and specialists driving B2B industrial revenue growth — theory to tactics, in every episode.
Terri Hoffman and her team at Marketing Refresh focus on simplifying digital marketing for manufacturers - they make it easy to get found by prospects.
Carole Mahoney's Buyer First Sales approach unlocks sales potential for sales reps, sales managers and whole teams. Listen and learn here.
We've all sensed it but sometimes it's hard to nail down - changes in B2B sales and marketing are here as Peter Caputa tackles with an engineer's rigor
Spare parts sales and aftermarket revenue are important profit centers for most capital equipment manufacturers. Digitalization can help drive profit.
B2B sales reps should shift their focus to helping buyers. Bob Apollo's Outcome Centric Selling is a framework for complex sales success.
Business development is hard. Great reps, like vets, are mentally tough, relentlessly active and fiercely determined. And they're great learners.
The Industrial Growth Institute Podcast is a resource for anyone with an interest in or responsibility for industrial revenue growth. Subscribe today.
Video should be part of every industrial company's toolbox. It's a valuable content marketing tool that supports marketing for manufacturers.
Too many companies are going to market handcuffed by incapable and unwilling capital equipment salespeople. Start to identify and fire them!
