Real people. Real expertise. Real lessons. Real value. Each week, conversations with the makers, operators, and specialists driving B2B industrial revenue growth — theory to tactics, in every episode.
Technical salespeople are a mainstay of many industrial sales teams. Often their focus on technical works against them. Listen to learn.
Strategic pricing is an integrated approach to establishing prices and value to grow revenue, profitability and loyalty.
Veterans in business bring attributes and skills including decision making expertise. They're also strong entrepreneurs.
Wondering how to use humor in sales to improve outreach and cold connects? Jon Selig is the expert. Listen in on the conversation.
Trust in sales is increasingly critical and rare. Kathleen Booth suggests that community is the new Google, and the key to building trust.
Scott MacKenzie of Industrial Talk stumbled into media, discovered podcasting for lead generation, and turned it into a business model.
What is strategic communications? How does it touch on most major corporate functions? Listen in as Trista Morrison makes it all make sense.
Great sales leaders know their people, and they manage according to the critical sales KPIs that they know predict revenue results.
What does it take to create an industrial media publishing operation to support manufacturing journalism? Hear from someone who's done it.
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